We see similar patterns on all eight of the questions—we see, in other words, that when we zero in on the critical aspects of our experience at work, they vary more team-to-team than they do company-to-company. Any ideas—like the idea of culture—that rest on the assumption that our experience of a company is uniform, no matter where we sit, don’t hold up. Any ideas—again, like the idea of culture—that rest on the assumption that our experience will vary company to company are incomplete, because our experience will vary more within a company than between companies.

If you’re not sure what your ideal environment looks like, ask yourself the following:

• Which six-month period of my life did I feel the most energetic and productive? What gave me that energy?

• In the past month, what moments stand out as highlights? What conditions enabled those moments to happen, and are they re-creatable?

• In the past week, when was I in a state of deep focus? How did I get there?

We don’t always realize it, but what we do and how we do it are themselves pitches. We’re conveying a message about ourselves, our work, or our organization—and other people are interpreting it.

Take some time to find out what they think you’re saying. Recruit ten people—a combination of coworkers and friends and family. Then ask them which three words come to mind in response to one of these questions: What is my company about? What is my product or service about? What am I about? Make it clear that you’re not asking them for physical qualities (“tall, dark, and handsome”) but something deeper.

Once you gather these words, look for patterns. Many people are surprised by the disconnect between what they think they’re conveying and what others are actually hearing. Knowing is the prelude to improving.

Awareness is key to life design, and this is true especially when you are designing your career. If you are aware of the process involved in hiring, in writing job descriptions, in reading résumés, in interviewing (from the employer’s perspective), your success rate in getting a job offer goes way up. Empathy is a crucial element in design thinking, and having empathy—and understanding—for the poor hiring manager buried under a sea of résumés will help you know how to design a more effective job hunt. Effectiveness in getting hired involves a simple yet important design reframe.

Chapter Three: To Err Is Human

“Many slips occur due to inattention. Did you offend the friend because you didn’t think carefully before you spoke? Making assumptions is another source of error. As for the job you’d expected to land—hadn’t you impressed the interviewer? Your rapport, experience, and qualifications seemed perfect. Maybe you were overconfident, which can result in mistakes. Meanwhile, the clogged gutters on your roof that led to leaks into your basement and damaged the foundation? You were going to get those gutters cleaned as soon as

you had a spare moment. Neglect is yet another common cause of failure.