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How do we balance these forces that seem so at odds, especially when it always appears to be such an unfair fight? The needs of the Beast seem to trump the needs of the Baby every time, given that the Baby’s true worth is often unknown or in doubt and can remain so for months on end. How do we hold off the Beast, curbing its appetites, without putting our companies in jeopardy? Because every company needs its Beast. The Beast’s hunger translates into deadlines and urgency. That’s a good thing, as long as the Beast is kept in its place. And that’s the tough part.