A huge portion of coaching’s power comes from clients intentionally making declarations, a deliberate stepping out from reacting to life, from one incident to another.

As coaches, we are presenting ourselves as people who are committed to the commitments of our clients.

In enrollment, both the client and the coach make explicit what they are committed to accomplishing in the coaching program.

..., the outcomes must be stated in sufficient clarity that both parties will be able to recognize them as occurring or not and also be able to discern what progress has been made toward them.

So another part of the answer is that the coach speaks in a way that frees the client to take action.