The genuine work of a coaching program begins when a coach and client both declare the outcomes that they are dedicated to accomplish.

As coaches, we are presenting ourselves as people who are committed to the commitments of our clients.

Perhaps you have already made the step in seeing that a large number of coaching issues that clients bring are addressable and resolvable by the client becoming skillful in speaking and listening.

In enrollment, both the client and the coach make explicit what they are committed to accomplishing in the coaching program.

So another part of the answer is that the coach speaks in a way that frees the client to take action.