In addition to seeking culture t, it is critical to hire people who can deliver on the Brand Promises and activities underpinning your strategy…

Teams need to be well-rounded, but their individual members don’t have to be.

As Porter summarizes, “A company can outperform rivals only if it can establish a difference that it can preserve.

To realize a vision, you need people doing stuff!

Recent hires will have fresh eyes that lead them to notice things longer-term employees have come to accept.