Nothing is tougher and more time-consuming than having to replace people who haven’t kept up with the growth of the business.

In addition to seeking culture t, it is critical to hire people who can deliver on the Brand Promises and activities underpinning your strategy…

When hiring, bear in mind that past performance is the best indicator of future performance.

Onboarding needs to be a celebration, not paperwork. It should create emotional connections between the new recruit and a maximum number of team members.

Articulating a similarly clear and differentiated strategy, supported by a strong core culture that can deliver on the brand’s promises, is the key for any company wanting to scale up.