Neither EMP nor Tabla was pretentious, but they were fancier places than Iād ever pictured myself working at; I was (and still am) more cheeseburger than foie gras. Not for the first or last time, I turned to my dad for advice. He addressed my concerns this way: āItās easier to learn the right way to do things at the high end than it is to break bad habits. You can always take it down a notch later, but itās harder to go the other way.ā A month later, I was a manager at Tabla, running the front-door team. My education had begun.
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In a restaurant-smart company, that phone call most likely would never have happened. And if the controller did happen to catch the mistake (if the company had a controller at all!) and reached out to the chef, theyād likely be told to stay in their lane. But overhearing that phone call taught me that someone in corporate wielding that kind of control isnāt always unwelcome. The chefās bonus was tied to his food costs, and if his numbers were consistently below par, heād be out of a job. That explained the relief Iād heard in his voice when Hani told him where heād been bleeding. Our back-office efficiency meant that guy didnāt have to worry about the numbers and could go back to being a chef. We werenāt stealing his creativity; we were returning him to it.
The museum cafĆ©s, meanwhile, were the redheaded stepchildren of USHG, and I loved it. We were flying under the radar and had lots of creative freedom as a result. I immediately set out to implement my vision: to make the cafĆ©s at MoMA corporate-smart and restaurant-smart. But what I discovered almost immediately is that walking that line is really, really hard. Every decision I made seemed to expose the natural tensions between improving the quality of the experience the guests were having and doing what was best for the business. Restaurant-smart meant leading with trustāincluding allowing the people who worked for me to do what they felt was best for the guests. Corporate-smart meant running a tight ship. Which was right?
In those early days, I sat down with one server, a smart, personable guy who should have been perfectly suited to our new mission. At our meeting, though, he seemed drained and overwhelmed. When I asked what was up, he pushed a giant packet of paper across the tableāthe notes heād been given on the wine list. āI just donāt think Iām going to be able to get on top of this,ā he said, and I couldnāt blame him; I was lost myself by page three. Employees who arenāt succeeding tend to fall into two camps: the ones who arenāt trying, and the ones who are. The end result may be similar, but the two need to be handled differently: youāve got to move heaven and earth to help the people who are trying. This was one of those times. Yes, I wanted EMP to have one of the best wine lists in the world and knowledgeable servers who could expertly guide our guests through it, but drowning them in detail wasnāt the way to get there. Expectations were too high. We needed to solidify our foundation before adding more stories. We needed to slow down to speed up.
In truth, hiring was hard before we got the culture of the restaurant fully dialed in. When we had an opening, Iād find someone good to join the teamānot necessarily impeccably trained, but energetic and enthusiastic about the mission. But even if that person was all charged up when they got hired, the residual negativity of some of their colleagues would eventually infect them. The fine-dining crew was still being snooty, and some of the remaining members of the old guard werenāt ever going to get on board. Three or four times, I hired someone I thought showed promise. But theyād last only a month before the flame of their enthusiasm dimmed and died, and then theyād quit. So the next time a position opened up, I didnāt race to fill it. Instead, I waited until another position came open, and then another, and then hired three great people, all at the same time. Instead of one new person cupping their hands, trying to protect the tiny flame of their enthusiasm, that little crew brought a bonfire no one could put out.
Not every guest wanted a history lesson during their dinner. Many were charmed and wanted to engage with us. But some people were there to talk to their companions or to eat; they wanted us to drop off their food and leave them alone. I had stripped the team of their authority to read the table and deliver an appropriate level of detailāto tailor the service experience to the guest. In my pursuit of a sense of place, Iād actually made the meal less hospitable.
Worse, it was essentially the same mistake Iād made the year before, when Iād hesitated to promote a general manager. Once again, the guy known for talking about how much he trusted his team had acted as if he didnāt trust them at all.
In truth, Iām not surprised I made this mistakeāand Iām almost certain Iāll make it again in the future. My compulsive attention to detail is one of my superpowers; itās how I take aim at perfection. But that tendency also means Iām always walking a tightrope between my desire to guarantee excellence by controlling everything and knowing I want to create an environment of empowerment and collaboration and trust among the people who work for me. Like excellence and hospitality, these two qualitiesācontrol and trustāare not friends.